Finding the Greater Purpose of Your Business with Auntie Anne Beiler
David Mitchell & Auntie Anne Beiler • March 27, 2023
“You will have many voices that will try to derail you, but you have to be firm and you have to know why you’re in business. Why are you in business? Is it money? Buying a bigger house, a better car? Is that it? Or is there a greater purpose? And if you know what that greater purpose is, then you are responsible to God to fulfill that purpose.”
Anne Beiler
Welcome to SEASON 4 of the podcast!
I can’t wait to jump back into talking about business, entrepreneurship, faith and how they all interrelate in powerful ways.
Today I’m talking to one of the most amazing business people I’ve ever interviewed–yet also one of the most humble:
Auntie Anne Beiler. You probably know her as Auntie Anne of Auntie Anne’s pretzels.
In this inspiring yet highly practical episode, we cover:
What growing up on an Amish farm as one of eight kids taught her- Why being Salt and Light is the most important job of a Christian business leader–and how to do it
- The attitudes and habits that took Anne’s company to such a high level of success
- The vital role that good old plain hard work has in your success.
- Why she believes good communication is so important to the success of her company.
- Why the book of Proverbs held every answer that she needed when facing difficulties in growing her business.
- Why Anne believes Auntie Anne’s HAD to be profitable–and what that greater purpose was that drove her.
Her new book,
Overcome and Lead, is about the story of how she started Auntie Anne’s, which you can find at
auntieannebeiler.com.
Enjoy the Episode!
P.S. Have you snagged your FREE ticket to The Word on Investing Summit yet?
This year’s theme is Cultivating Abundance, and features speakers like Dr. Myron Golden, The Benham Brothers, (this week’s podcast guest) Auntie Anne Beiler, and many more! See the full roster of speakers and learn more about the 2023 Summit at tradeway.com/summit.
Did you love this? Share it with your family & friends!
By David Mitchell
•
November 24, 2025
The long-term investing industry hasn’t really changed that much in the last 50 years as far as their message goes: ”Don’t worry about bear market crashes, just stay the course…” Many people argue that the average person on the street would be way better off if they just bought the S&P 500 and held it rather than trying to buy and sell individual stocks themselves. Well, that may be absolutely true if you have zero trading skillsets. But if you do have the kind of trading skillsets that TRADEway teaches, then the old line philosophy of buy and hold isn’t the best strategy for you. In today’s episode we’re talking about some common myths that buy-and-hold-ers propagate. Let’s get into this important discussion… 
By David Mitchell
•
November 24, 2025
The long-term investing industry hasn’t really changed that much in the last 50 years as far as their message goes: ”Don’t worry about bear market crashes, just stay the course…” Many people argue that the average person on the street would be way better off if they just bought the S&P 500 and held it rather than trying to buy and sell individual stocks themselves. Well, that may be absolutely true if you have zero trading skillsets. But if you do have the kind of trading skillsets that TRADEway teaches, then the old line philosophy of buy and hold isn’t the best strategy for you. In today’s episode we’re talking about some common myths that buy-and-hold-ers propagate. Let’s get into this important discussion…
By Dave Huber
•
November 10, 2025
We all know that feeling… A trade is going well and you’re feeling elated anticipating taking profits. And then out of seemingly nowhere, it tanks. Man, it’s frustrating! And if this has happened to you–maybe once, maybe many times–just know, you’re not alone. You might be wondering, why did this happen? It turns out there are three common reasons why trades stop working. Once you learn these three reasons it will be easier for you to analyze your past trades and figure out what went wrong. But more importantly, once you learn these three reasons why trades stop working, you’ll be better able to prevent a trade from going south in the first place, because you’ll start to recognize the warning signs. So let’s dive in. Here are three most common reasons why people’s trades stop working.
By Dave Huber
•
November 10, 2025
We all know that feeling… A trade is going well and you’re feeling elated anticipating taking profits. And then out of seemingly nowhere, it tanks. Man, it’s frustrating! And if this has happened to you–maybe once, maybe many times–just know, you’re not alone. You might be wondering, why did this happen? It turns out there are three common reasons why trades stop working. Once you learn these three reasons it will be easier for you to analyze your past trades and figure out what went wrong. But more importantly, once you learn these three reasons why trades stop working, you’ll be better able to prevent a trade from going south in the first place, because you’ll start to recognize the warning signs. So let’s dive in. Here are three most common reasons why people’s trades stop working.
By Dave Huber
•
October 27, 2025
Can you imagine what it would feel like to be steadily improving your trading week after week, month after month? Consistently improving your trading over time isn’t rocket science, but it sure can feel that way–especially if your profits have been inconsistent so far. Today, I’m sharing three simple ideas you can use to improve your trading. If getting to a place where you’re seeing consistent profits is something that’s been on your mind for a while, then be sure to listen to today’s episode all the way through because I think you’ll be surprised at just how simple improving your trading can really be.
By Dave Huber
•
October 27, 2025
Can you imagine what it would feel like to be steadily improving your trading week after week, month after month? Consistently improving your trading over time isn’t rocket science, but it sure can feel that way–especially if your profits have been inconsistent so far. Today, I’m sharing three simple ideas you can use to improve your trading. If getting to a place where you’re seeing consistent profits is something that’s been on your mind for a while, then be sure to listen to today’s episode all the way through because I think you’ll be surprised at just how simple improving your trading can really be.
By Ben Mitchell
•
October 13, 2025
What do you do if you’re excited about learning how to trade in the stock market but your spouse has reservations? Today we’re going to be talking about how to integrate the skill set of trading into the family, and providing some suggestions about how to share your excitement for trading with your spouse. Here at TRADEway we teach families how to take advantage of one of the most dynamic markets in history, the US stock market. But you can’t incorporate something like stock trading into your household unless there is a shared mission between husband and wife. So what do you do if you want to give stock trading a try, but you’re not sure if your spouse is “all in” on it? That’s what we’re going to talk about today.
By Ben Mitchell
•
October 13, 2025
What do you do if you’re excited about learning how to trade in the stock market but your spouse has reservations? Today we’re going to be talking about how to integrate the skill set of trading into the family, and providing some suggestions about how to share your excitement for trading with your spouse. Here at TRADEway we teach families how to take advantage of one of the most dynamic markets in history, the US stock market. But you can’t incorporate something like stock trading into your household unless there is a shared mission between husband and wife. So what do you do if you want to give stock trading a try, but you’re not sure if your spouse is “all in” on it? That’s what we’re going to talk about today.
By Ben Mitchell
•
September 29, 2025
Today we’re going to be talking about three types of traders. Over the past 15+ years we’ve trained a lot of traders through our courses, and more recently our memberships and mentorship programs. And throughout that process we’ve noticed that at the end of the day you can reduce all the various trading styles and personalities into three main groups or types of traders. My hope is by sharing these with you, it will help you identify which group you’re in, and how to advance forward in light of that.
By Ben Mitchell
•
September 29, 2025
Today we’re going to be talking about three types of traders. Over the past 15+ years we’ve trained a lot of traders through our courses, and more recently our memberships and mentorship programs. And throughout that process we’ve noticed that at the end of the day you can reduce all the various trading styles and personalities into three main groups or types of traders. My hope is by sharing these with you, it will help you identify which group you’re in, and how to advance forward in light of that.
By David Mitchell
•
November 24, 2025
The long-term investing industry hasn’t really changed that much in the last 50 years as far as their message goes: ”Don’t worry about bear market crashes, just stay the course…” Many people argue that the average person on the street would be way better off if they just bought the S&P 500 and held it rather than trying to buy and sell individual stocks themselves. Well, that may be absolutely true if you have zero trading skillsets. But if you do have the kind of trading skillsets that TRADEway teaches, then the old line philosophy of buy and hold isn’t the best strategy for you. In today’s episode we’re talking about some common myths that buy-and-hold-ers propagate. Let’s get into this important discussion… 
By David Mitchell
•
November 24, 2025
The long-term investing industry hasn’t really changed that much in the last 50 years as far as their message goes: ”Don’t worry about bear market crashes, just stay the course…” Many people argue that the average person on the street would be way better off if they just bought the S&P 500 and held it rather than trying to buy and sell individual stocks themselves. Well, that may be absolutely true if you have zero trading skillsets. But if you do have the kind of trading skillsets that TRADEway teaches, then the old line philosophy of buy and hold isn’t the best strategy for you. In today’s episode we’re talking about some common myths that buy-and-hold-ers propagate. Let’s get into this important discussion…
By Dave Huber
•
November 10, 2025
We all know that feeling… A trade is going well and you’re feeling elated anticipating taking profits. And then out of seemingly nowhere, it tanks. Man, it’s frustrating! And if this has happened to you–maybe once, maybe many times–just know, you’re not alone. You might be wondering, why did this happen? It turns out there are three common reasons why trades stop working. Once you learn these three reasons it will be easier for you to analyze your past trades and figure out what went wrong. But more importantly, once you learn these three reasons why trades stop working, you’ll be better able to prevent a trade from going south in the first place, because you’ll start to recognize the warning signs. So let’s dive in. Here are three most common reasons why people’s trades stop working.
By Dave Huber
•
November 10, 2025
We all know that feeling… A trade is going well and you’re feeling elated anticipating taking profits. And then out of seemingly nowhere, it tanks. Man, it’s frustrating! And if this has happened to you–maybe once, maybe many times–just know, you’re not alone. You might be wondering, why did this happen? It turns out there are three common reasons why trades stop working. Once you learn these three reasons it will be easier for you to analyze your past trades and figure out what went wrong. But more importantly, once you learn these three reasons why trades stop working, you’ll be better able to prevent a trade from going south in the first place, because you’ll start to recognize the warning signs. So let’s dive in. Here are three most common reasons why people’s trades stop working.
By Dave Huber
•
October 27, 2025
Can you imagine what it would feel like to be steadily improving your trading week after week, month after month? Consistently improving your trading over time isn’t rocket science, but it sure can feel that way–especially if your profits have been inconsistent so far. Today, I’m sharing three simple ideas you can use to improve your trading. If getting to a place where you’re seeing consistent profits is something that’s been on your mind for a while, then be sure to listen to today’s episode all the way through because I think you’ll be surprised at just how simple improving your trading can really be.
By Dave Huber
•
October 27, 2025
Can you imagine what it would feel like to be steadily improving your trading week after week, month after month? Consistently improving your trading over time isn’t rocket science, but it sure can feel that way–especially if your profits have been inconsistent so far. Today, I’m sharing three simple ideas you can use to improve your trading. If getting to a place where you’re seeing consistent profits is something that’s been on your mind for a while, then be sure to listen to today’s episode all the way through because I think you’ll be surprised at just how simple improving your trading can really be.
By Ben Mitchell
•
October 13, 2025
What do you do if you’re excited about learning how to trade in the stock market but your spouse has reservations? Today we’re going to be talking about how to integrate the skill set of trading into the family, and providing some suggestions about how to share your excitement for trading with your spouse. Here at TRADEway we teach families how to take advantage of one of the most dynamic markets in history, the US stock market. But you can’t incorporate something like stock trading into your household unless there is a shared mission between husband and wife. So what do you do if you want to give stock trading a try, but you’re not sure if your spouse is “all in” on it? That’s what we’re going to talk about today.
By Ben Mitchell
•
October 13, 2025
What do you do if you’re excited about learning how to trade in the stock market but your spouse has reservations? Today we’re going to be talking about how to integrate the skill set of trading into the family, and providing some suggestions about how to share your excitement for trading with your spouse. Here at TRADEway we teach families how to take advantage of one of the most dynamic markets in history, the US stock market. But you can’t incorporate something like stock trading into your household unless there is a shared mission between husband and wife. So what do you do if you want to give stock trading a try, but you’re not sure if your spouse is “all in” on it? That’s what we’re going to talk about today.
By Ben Mitchell
•
September 29, 2025
Today we’re going to be talking about three types of traders. Over the past 15+ years we’ve trained a lot of traders through our courses, and more recently our memberships and mentorship programs. And throughout that process we’ve noticed that at the end of the day you can reduce all the various trading styles and personalities into three main groups or types of traders. My hope is by sharing these with you, it will help you identify which group you’re in, and how to advance forward in light of that.
By Ben Mitchell
•
September 29, 2025
Today we’re going to be talking about three types of traders. Over the past 15+ years we’ve trained a lot of traders through our courses, and more recently our memberships and mentorship programs. And throughout that process we’ve noticed that at the end of the day you can reduce all the various trading styles and personalities into three main groups or types of traders. My hope is by sharing these with you, it will help you identify which group you’re in, and how to advance forward in light of that.
By David Mitchell
•
November 24, 2025
The long-term investing industry hasn’t really changed that much in the last 50 years as far as their message goes: ”Don’t worry about bear market crashes, just stay the course…” Many people argue that the average person on the street would be way better off if they just bought the S&P 500 and held it rather than trying to buy and sell individual stocks themselves. Well, that may be absolutely true if you have zero trading skillsets. But if you do have the kind of trading skillsets that TRADEway teaches, then the old line philosophy of buy and hold isn’t the best strategy for you. In today’s episode we’re talking about some common myths that buy-and-hold-ers propagate. Let’s get into this important discussion… 
By David Mitchell
•
November 24, 2025
The long-term investing industry hasn’t really changed that much in the last 50 years as far as their message goes: ”Don’t worry about bear market crashes, just stay the course…” Many people argue that the average person on the street would be way better off if they just bought the S&P 500 and held it rather than trying to buy and sell individual stocks themselves. Well, that may be absolutely true if you have zero trading skillsets. But if you do have the kind of trading skillsets that TRADEway teaches, then the old line philosophy of buy and hold isn’t the best strategy for you. In today’s episode we’re talking about some common myths that buy-and-hold-ers propagate. Let’s get into this important discussion…
By Dave Huber
•
November 10, 2025
We all know that feeling… A trade is going well and you’re feeling elated anticipating taking profits. And then out of seemingly nowhere, it tanks. Man, it’s frustrating! And if this has happened to you–maybe once, maybe many times–just know, you’re not alone. You might be wondering, why did this happen? It turns out there are three common reasons why trades stop working. Once you learn these three reasons it will be easier for you to analyze your past trades and figure out what went wrong. But more importantly, once you learn these three reasons why trades stop working, you’ll be better able to prevent a trade from going south in the first place, because you’ll start to recognize the warning signs. So let’s dive in. Here are three most common reasons why people’s trades stop working.
By Dave Huber
•
November 10, 2025
We all know that feeling… A trade is going well and you’re feeling elated anticipating taking profits. And then out of seemingly nowhere, it tanks. Man, it’s frustrating! And if this has happened to you–maybe once, maybe many times–just know, you’re not alone. You might be wondering, why did this happen? It turns out there are three common reasons why trades stop working. Once you learn these three reasons it will be easier for you to analyze your past trades and figure out what went wrong. But more importantly, once you learn these three reasons why trades stop working, you’ll be better able to prevent a trade from going south in the first place, because you’ll start to recognize the warning signs. So let’s dive in. Here are three most common reasons why people’s trades stop working.
By Dave Huber
•
October 27, 2025
Can you imagine what it would feel like to be steadily improving your trading week after week, month after month? Consistently improving your trading over time isn’t rocket science, but it sure can feel that way–especially if your profits have been inconsistent so far. Today, I’m sharing three simple ideas you can use to improve your trading. If getting to a place where you’re seeing consistent profits is something that’s been on your mind for a while, then be sure to listen to today’s episode all the way through because I think you’ll be surprised at just how simple improving your trading can really be.
By Dave Huber
•
October 27, 2025
Can you imagine what it would feel like to be steadily improving your trading week after week, month after month? Consistently improving your trading over time isn’t rocket science, but it sure can feel that way–especially if your profits have been inconsistent so far. Today, I’m sharing three simple ideas you can use to improve your trading. If getting to a place where you’re seeing consistent profits is something that’s been on your mind for a while, then be sure to listen to today’s episode all the way through because I think you’ll be surprised at just how simple improving your trading can really be.
By Ben Mitchell
•
October 13, 2025
What do you do if you’re excited about learning how to trade in the stock market but your spouse has reservations? Today we’re going to be talking about how to integrate the skill set of trading into the family, and providing some suggestions about how to share your excitement for trading with your spouse. Here at TRADEway we teach families how to take advantage of one of the most dynamic markets in history, the US stock market. But you can’t incorporate something like stock trading into your household unless there is a shared mission between husband and wife. So what do you do if you want to give stock trading a try, but you’re not sure if your spouse is “all in” on it? That’s what we’re going to talk about today.
By Ben Mitchell
•
October 13, 2025
What do you do if you’re excited about learning how to trade in the stock market but your spouse has reservations? Today we’re going to be talking about how to integrate the skill set of trading into the family, and providing some suggestions about how to share your excitement for trading with your spouse. Here at TRADEway we teach families how to take advantage of one of the most dynamic markets in history, the US stock market. But you can’t incorporate something like stock trading into your household unless there is a shared mission between husband and wife. So what do you do if you want to give stock trading a try, but you’re not sure if your spouse is “all in” on it? That’s what we’re going to talk about today.
By Ben Mitchell
•
September 29, 2025
Today we’re going to be talking about three types of traders. Over the past 15+ years we’ve trained a lot of traders through our courses, and more recently our memberships and mentorship programs. And throughout that process we’ve noticed that at the end of the day you can reduce all the various trading styles and personalities into three main groups or types of traders. My hope is by sharing these with you, it will help you identify which group you’re in, and how to advance forward in light of that.
By Ben Mitchell
•
September 29, 2025
Today we’re going to be talking about three types of traders. Over the past 15+ years we’ve trained a lot of traders through our courses, and more recently our memberships and mentorship programs. And throughout that process we’ve noticed that at the end of the day you can reduce all the various trading styles and personalities into three main groups or types of traders. My hope is by sharing these with you, it will help you identify which group you’re in, and how to advance forward in light of that.
By David Mitchell
•
November 24, 2025
The long-term investing industry hasn’t really changed that much in the last 50 years as far as their message goes: ”Don’t worry about bear market crashes, just stay the course…” Many people argue that the average person on the street would be way better off if they just bought the S&P 500 and held it rather than trying to buy and sell individual stocks themselves. Well, that may be absolutely true if you have zero trading skillsets. But if you do have the kind of trading skillsets that TRADEway teaches, then the old line philosophy of buy and hold isn’t the best strategy for you. In today’s episode we’re talking about some common myths that buy-and-hold-ers propagate. Let’s get into this important discussion… 
By David Mitchell
•
November 24, 2025
The long-term investing industry hasn’t really changed that much in the last 50 years as far as their message goes: ”Don’t worry about bear market crashes, just stay the course…” Many people argue that the average person on the street would be way better off if they just bought the S&P 500 and held it rather than trying to buy and sell individual stocks themselves. Well, that may be absolutely true if you have zero trading skillsets. But if you do have the kind of trading skillsets that TRADEway teaches, then the old line philosophy of buy and hold isn’t the best strategy for you. In today’s episode we’re talking about some common myths that buy-and-hold-ers propagate. Let’s get into this important discussion…
By Dave Huber
•
November 10, 2025
We all know that feeling… A trade is going well and you’re feeling elated anticipating taking profits. And then out of seemingly nowhere, it tanks. Man, it’s frustrating! And if this has happened to you–maybe once, maybe many times–just know, you’re not alone. You might be wondering, why did this happen? It turns out there are three common reasons why trades stop working. Once you learn these three reasons it will be easier for you to analyze your past trades and figure out what went wrong. But more importantly, once you learn these three reasons why trades stop working, you’ll be better able to prevent a trade from going south in the first place, because you’ll start to recognize the warning signs. So let’s dive in. Here are three most common reasons why people’s trades stop working.
By Dave Huber
•
November 10, 2025
We all know that feeling… A trade is going well and you’re feeling elated anticipating taking profits. And then out of seemingly nowhere, it tanks. Man, it’s frustrating! And if this has happened to you–maybe once, maybe many times–just know, you’re not alone. You might be wondering, why did this happen? It turns out there are three common reasons why trades stop working. Once you learn these three reasons it will be easier for you to analyze your past trades and figure out what went wrong. But more importantly, once you learn these three reasons why trades stop working, you’ll be better able to prevent a trade from going south in the first place, because you’ll start to recognize the warning signs. So let’s dive in. Here are three most common reasons why people’s trades stop working.
By Dave Huber
•
October 27, 2025
Can you imagine what it would feel like to be steadily improving your trading week after week, month after month? Consistently improving your trading over time isn’t rocket science, but it sure can feel that way–especially if your profits have been inconsistent so far. Today, I’m sharing three simple ideas you can use to improve your trading. If getting to a place where you’re seeing consistent profits is something that’s been on your mind for a while, then be sure to listen to today’s episode all the way through because I think you’ll be surprised at just how simple improving your trading can really be.
By Dave Huber
•
October 27, 2025
Can you imagine what it would feel like to be steadily improving your trading week after week, month after month? Consistently improving your trading over time isn’t rocket science, but it sure can feel that way–especially if your profits have been inconsistent so far. Today, I’m sharing three simple ideas you can use to improve your trading. If getting to a place where you’re seeing consistent profits is something that’s been on your mind for a while, then be sure to listen to today’s episode all the way through because I think you’ll be surprised at just how simple improving your trading can really be.
By Ben Mitchell
•
October 13, 2025
What do you do if you’re excited about learning how to trade in the stock market but your spouse has reservations? Today we’re going to be talking about how to integrate the skill set of trading into the family, and providing some suggestions about how to share your excitement for trading with your spouse. Here at TRADEway we teach families how to take advantage of one of the most dynamic markets in history, the US stock market. But you can’t incorporate something like stock trading into your household unless there is a shared mission between husband and wife. So what do you do if you want to give stock trading a try, but you’re not sure if your spouse is “all in” on it? That’s what we’re going to talk about today.
By Ben Mitchell
•
October 13, 2025
What do you do if you’re excited about learning how to trade in the stock market but your spouse has reservations? Today we’re going to be talking about how to integrate the skill set of trading into the family, and providing some suggestions about how to share your excitement for trading with your spouse. Here at TRADEway we teach families how to take advantage of one of the most dynamic markets in history, the US stock market. But you can’t incorporate something like stock trading into your household unless there is a shared mission between husband and wife. So what do you do if you want to give stock trading a try, but you’re not sure if your spouse is “all in” on it? That’s what we’re going to talk about today.
By Ben Mitchell
•
September 29, 2025
Today we’re going to be talking about three types of traders. Over the past 15+ years we’ve trained a lot of traders through our courses, and more recently our memberships and mentorship programs. And throughout that process we’ve noticed that at the end of the day you can reduce all the various trading styles and personalities into three main groups or types of traders. My hope is by sharing these with you, it will help you identify which group you’re in, and how to advance forward in light of that.
By Ben Mitchell
•
September 29, 2025
Today we’re going to be talking about three types of traders. Over the past 15+ years we’ve trained a lot of traders through our courses, and more recently our memberships and mentorship programs. And throughout that process we’ve noticed that at the end of the day you can reduce all the various trading styles and personalities into three main groups or types of traders. My hope is by sharing these with you, it will help you identify which group you’re in, and how to advance forward in light of that.